It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
COMM 141 (Visual Rhetoric): Find Research About Persuasive Campaigns
Again, remember to be flexible and creative with your search terms!
For researching public health campaigns and health communication, you could try:
Public health communication
Health risk communication
Communication in medicine
Or for broader understandings of PSAs, advertising, media, and/or visual rhetoric, you might try these terms:
Advertising, Public service
Public service advertising
Public service announcements
Campaign and Sponsor Websites
It's unlikely that you will find research directly related to your chosen persuasive campaign. But it may exist; you could still check on the website of your campaign or its sponsoring organization or agency. (Look for links to areas such as "About" or "Resources.")
Scholarly Journal Articles
Search for scholarly research about persuasive campaigns using these databases:
Google Scholar is broad and interdisciplinary, and includes Google Books as well as other scholarly literature on the web, such as peer-reviewed articles and pre-print papers. Some results are available through Calvin's subscriptions (look for the Full-Text @ Hekman link), others may be free (open access), while others may need to be retrieved through ILL.
If you're using GoogleScholar from off-campus, watch this video on how to link your Google search to Hekman Library to activate the Full-Text@Hekman service:
Youtube Video - How to Link Google Scholar to Hekman Library
Use this handout to help you know how to search for bibliographic citations: